Signage has long been used in the United States, and is only becoming more and more popular with each year that passes on. Signage, after all, can be used for many different purposes. In addition to this, proper signage can be beneficial in a number of different ways. And signage comes in all shapes and sizes, making it ideal for usage in many different aspects of the world and throughout even just this one country alone.
For example, outdoor church signs are frequently used. In fact, outdoor church signs can now be found in front of most churches, no matter what the denomination of the church in question. These outdoor church signs play a key and critical role in the church community, as outdoor church signs can be beneficial in terms of alerting the congregation to things like worship times and special events. Some outdoor church signs will even post scripture or other inspirational messages. There is certainly a lot that can be done with outdoor church signs and therefore it is important to note that outdoor church signs are hugely important.
In addition to these outdoor church signs, outdoors signs for schools are also common. Outdoor signs for schools, as a matter of fact, have gotten more high tech than ever, with outdoor LED school signs now the norm in many parts of this country. Scrolling marquee signs for schools are also commonplace. All types of school signage, however, can be critical for informing members of the school as well as their parents or guardians to important events happening within the school community. School closures might be listed on such signs, as well as testing days. Student events might also be highlighted. And student accomplishments might even be celebrated. Ultimately, as school sign board is a great way to let the community know about what is happening at the school, keeping everyone as in the loop as is possible.
Of course, signage for businesses is also important, certainly just as important as school LED signs and outdoor church signs – if not even, at least in some ways, even more so. Signage for businesses can come in many shapes and sizes. On site signage is prevalent and important, with the presence of on site signage so powerful that one could equate it to taking out as many as 24 fully sized newspaper advertisements over the course of just one single year. On site signage can even raise sales of items that are fully priced, often by as much as an impressive 20% or more. This fact is one that has been corroborated by a number of different studies, including one that was conducted by Brigham Young University.
And off site signage, of course, also plays its role. Off site signage is commonly found in the form of billboards, which more than 70% of all people pay attention to at least some of the time (typically when the billboard in question is eye catching). And more than one third of the American population, at least, pays attention to nearly every single billboard that they pass by. Because of this, it should come as no real surprise that billboards are quite influential, causing more than 55% of all adults to find a new restaurant and new event to attend just by driving past the right billboards. These billboards also influence the shopping decisions that a great many people make, something that can be tied back to the data showing that more than 65% of all shoppers will make at least some of their final shopping decisions while in the car.
At the end of the day, there is certainly no denying the important role of signage as it is used all throughout the United States. From simple outdoor church signs to signs for government buildings and schools to LED billboards, signage has long been used in a prominent way in this country – and will long BE used in the years that are ahead of us too. Signage helps to inform people and even influence them, making them a critical role in any marketing strategy. All in all, we need signage of all types quite a lot.
