Signage comes in all shapes and sizes, and all types of signage play an important role indeed in the world as we know it. For instance, school marquee signs play a hugely important role in the entirety of the United States. As a matter of fact, school marquee signs themselves have even become all the more advanced over the course of recent years. For instance, school marquee signs are often scrolling marquee signs. And outdoor LED school signs have often also been utilized. These school LED signs and school marquee signs play a critical role, after all, and aren’t likely to be going anywhere, anytime soon.
For one thing, they help to inform the community of events going on at the school, from concerts to plays to sporting events. Important dates of attendance or non attendance can also be listed on school marquee signs. In many cases, student accomplishments will even also be highlighted on such an outdoor LED display. And like school marquee signs, signs for churches often fill the same role. When you look at signs for churches, everything from inspirational messages to worship times will be displayed, an easy way to inform the church goers of that particular church what they need to know to attend.
Of course, signage extends far past signs for churches, signs for municipalities, signs for government buildings, and school marquee signs like your typical school sign board. In addition to all of the above, signage for businesses is also hugely important, something that is very much reflected by the data gathered on the subject. After all, this data shows that more than 30% (around 35%, to be just a bit more specific) of all people who have discovered a business have done so through signage. At Best Buy alone, more than 15% of the customer base can be attributed to those drawn in by the sign displayed in front of the store. Simply increasing such signage can improve sales by more than a full 7% (on average), something that is certainly impressive and worthy of note. And in addition to signage displayed right outside of the store, billboards will also play a hugely important role in drawing in customers.
When it comes to billboards, people pay attention – even subconsciously. After all, research shows that very nearly three quarters of all drivers will pay attention to at least some billboards that they pass by, with more than one third of this population looking at nearly every billboard that they cross paths with – if not every single one, for that matter. And even more research has found that just under one third of all people will even attend a store that they saw advertised on a billboard within a week of seeing the advertisement. As more than 65% of people make many of their shopping decisions while in their car, this should come as no real surprise, to say the very least. Even events and restaurants can be effectively advertised, with up to 58% of the population stating that they have found both things through billboard advertisements.
Of course, on site signage matters too – and maybe even more so than the types of off site signage listed directly above. After all, the value of on site signage is so great that it can be compared to taking out as many as 24 full page newspaper ads over the course of just one single year. And on site signage is easy to implement as well, mostly because it comes in so many different shapes and sizes. From wall decals to floor standing sign holders, using on site signage in any form is likely to boost your sales immensely. In fact, even full priced items can sell up to 20% better when on site signage is in place, a fact that has been backed up by a number of different studies that have been conducted over the course of recent years.
From the school marquee sign to LED signs for businesses, there is no doubting the role that signage plays in our world. After all, the data on the matter is clear, showing that outdoor LED signs of all kinds are very vital.
