Every year, a lot of money and effort is dedicated to researching new and better methods for advertising and marketing, and the results show that both digital marketing and traditional methods (retail displays, metal sign stands, etc) are effective at promoting a brand name. A modern business can easily take both routes, where it may hire digital marketing agencies to handle SEO optimization and website design, and also look for physical displays to use in a store. These may include display racks, digital kiosks, brochure display racks, and more. Often, such hardware can be rented if the company does not already own them, such as looking up “digital signage portland” to find digital displays and kiosks in Portland, Oregon. When looking up “digital signage portland,” a company may send employees to look over rental hardware in person before committing to a deal. Some displays may be larger than others, or come with special features in them.
Using Digital Displays
When a Portland-based company looks up “digital signage portland,” for example, they may be interested in finding digital kiosks. A kiosk, defined broadly, is a public display item that may give information and directions to anyone who approaches it. Some kiosks have display racks for brochures, maps, magazines, and the like. Others have digital screens and speakers on them, which can show videos and maps to anyone who looks at them. Often, these kiosks may include touch screens, and users may press them to select options and find what they are looking for. Often, kiosks are found on a hospital campus, or in a shopping mall so that shoppers can find what they are looking for. In a city square, a kiosk may appeal to tourists and other guests who want to find local directions or features.
Meanwhile, looking up “digital signage portland” may also lead to companies that rent out digital signs. Such signs may stand alone, or be placed inside a window where passing pedestrians can easily see them. There are a few benefits to this. For one thing, these signs glow and are visible in the dark and during rain, and their animated visuals are eye-catching and quite appealing. What is more, some of these digital signs may feature a slide show of images, allowing them to act as many signs in one. The renter may bear in mind any electricity costs for using these, and also consider the screen’s size and resolution. Some such screens might even have a sound system plugged into them as well.
Displays Inside a Store
Speaking broadly, outdoor signs are highly effective at drawing a customer’s attention and bringing them to a place of business, such as a grocery store or department store. But the battle for the customer’s money and attention does not end there, since a typical store may have hundreds or even thousands of different brand name items inside. On top of that, the store’s own staff want to draw attention to deals, discounts, and new items, so all sorts of in-store displays and price tags can be used for that effect.
Floor sign holders and table-mounted display racks have an empty slot where a printed sign may be placed, making them highly customizable. Such displays are a fine choice for promoting a sale or discount, and studies show that merchandise with these signs sell better than those that do not. Even fully priced merchandise may benefit from those in-store signs, selling 18% better with them compared to without. Other studies show that most customers who enter a store have not yet made up their minds on how to spend their money, so attractive packaging, store signs and displays, and price tags can help sway the customer and lead them to particular brands.
Price tags are not to be underestimated, and they do more than state a price. Often, these tags use bold, black numbers and a light-colored background to make that price stand out, and graphic markings can cross out an old price and emphasize a newer, higher one. Seeing such a discount often entices customers to make a purchase, such as buying frozen meals that are 20% off. Around 60% of purchases in a typical store can be categorized as impulse purchases.
