All buildings have walls, both on the outside and on the inside. Adding or removing those walls is a matter of serious remodeling. But there is a much easier way to create temporary walls for display purposes: using modular walls, such as display walls or temporary walls, which are light enough to be moved around bare-handed. Such display walls are quite useful at museums, trade shows, and any other event where a display will be up for only a few days or a few weeks (at least, not permanently). Wall panels and modular wall systems are a fine choice for trade show displays, and they can really help a business’s trade show booth look more interesting. Museums, as mentioned earlier, can make use of these display walls to create temporary galleries of art, without having to commit to space on the building’s solid walls. Display wall rentals are quite convenient and useful for any client preparing to create a trad show booth.
At a Trade Show
What does it take to create a quality display at a trade show? Such an event is a gathering where many businesses convene and put up display booths to advertise their brand names and wares, and this may typically take place at a convention center. A typical business display needs not only a small crew of sales reps, but also a table, brochures and papers, and of course, display walls to complete the setup. Setting up just a table would look rather plain, and may not advertise the brand name well. By contrast, some rented display walls and modular wall systems can be put in place to create an open-ended cubicle. On those walls, the trade show members may put up posters, large banners, or even video screens to promote their brand name and products in an eye-catching way. After all, many booths will be set up at a typical trade show, so prominent displays are a must, and display walls make that possible.
It’s unlikely that a business, especially a smaller one, will actually own those portable wall systems. Instead, a business manager may decide well ahead of time that they will set up an exhibit at a trade show, and prepare. This means not only gathering the sales rep crew and posters, but also visiting rental companies who offer display walls and the like. This is best done in person at some point, so the renters can look over different display wall models and see their size, material, and current condition before renting. The correct number and type of portable walls will be rented, and once the event is about to start, the rental company’s crew will deliver those walls by truck to the event, and they are set up by hand.
Overall, it is safe to say that the effort of display wall rental is worth it. Surveys and studies confirm that trade shows are a very efficient and fruitful way for large and small companies alike to show off their brand name to interested customers and business clients. In fact, around 92% of all trade show attendees have reported that their main reason for visiting was to see new brand names for sale, and 88% of attendees are there to promote their own brand. Often, a trade show booth’s staff may be there for five or six hours or more to get this work done. And while digital marketing is highly effective now in the 21st century, human communication face to face is still a highly practical way to make a sale, along with colorful and informative displays on trade show booth walls.
A modern art museum’s staff might also rent display walls like these, and they may do this to create temporary galleries in their premises, such as in empty rooms. Often, these temporary galleries may be used to show off obscure and niche art for novelty’s sake, or to experiment with local amateur artists and see which art pieces prove popular. This might also be done to set up galleries based on a theme, such as for the time of year or an upcoming holiday.