If you or a loved one is a small business owner, you know the stress that comes along with it. From important financial decisions that can impact the future of your business all the way down to the small decision of what decorations to outfit your building with, every day is a challenge for the small business owner.
We’ve compiled this list to inform you of 8 small-purchase additions that can be made to improve your store’s sales and public perception.
1. Custom Glass Door Signage
Though they may seem old fashioned, it’s proven that physical signage works when it comes to get customers through your doors and sealing the deal on a purchase. Studies have shown that merchandise with a sign sells 20% more than merchandise without one. Apply that to your entire store, and you’ll see that going for some custom glass door signage could be the thing that draws more customers in.
Contemporary glass signs and signage are one of the things that many business owners don’t pay nearly as much as attention to as they used to, but it’s been proven that custom glass door signage is still a method that works. Make the purchase today and outfit your store with some truly great in-house advertising!
2. Brochure Display Racks
Another great way to get customers through the door is through the use of brochures. Get in touch with some other local businesses in your immediate area, and maybe you can strike a deal that allows you all the advertise for each other through the use of brochures. Keep a display rack in your store with brochures for the surrounding area, and they’ll do the same for you, generation some free advertising!
3. Retail Display Stands
No matter what you find yourself selling in your store, there’s no doubt you want it to look good. Through the use of retail display stands, you can showcase your goods to customers, drawing their eye to the product and increasing your overall sales. Customers love being able to see items being used or, at the very least, see what the items looks like in person. Similar to custom glass door signage, this form of in-house advertising will help you make sales from the customers you’ve already attracted to your location.
4. Vinyl Price Tags
Depending on what you’re selling, slapping a big, bright price sticker on your goods might be what draws the customer in. From cars to computers and technology, price can be a major determining factor for the potential buyer. You want them to know loud and clear that your prices simply can’t be beat! This one isn’t universal, so figure out what works best for your market. After all, you might look pretty silly slapping a huge neon green $2.99 sign on a box of cereal, right?
5. Customer Service
Not to get too cheesy, but what many customers are looking for in the era of limitless technology and digital options is just that little bit of personal customer service. This is the big benefit to being a small business, and many business owners aren’t utilizing that! Treat your customers with care, respect and kindness, and you’ll see the rewards.
Do you have any other ideas for things small businesses can do to drive and increase sales? Have you tried any of our suggestions? What did you think? Helpful or no? Let us know your thoughts down below in the comments!