A major part of any business venture is advertising and marketing. A lot of effort is spent on marketing research, and studies have shown that while the Internet is a powerful marketing tool, it has not made physical displays such as flyer stands or display racks obsolete. More often, a business will use a hybrid model of digital marketing and physical marketing campaigns, which can compliment each other. And besides, most shoppers enter a retailer or grocery store while undecided about what to buy. This means that in-store displays such as picture display stands, deli sign holders, shelf tags, and more have ample opportunity to win over a buyer’s money. Retail display fixtures such as picture display stands or shelf tags may come in a wide varietye.
General Display Ideas
To start with, the world if picture display stands and signage may cover kiosks. Just what are they? A kiosk is a set of display racks that will show a guest any information that they need for local entertainment or services. A kiosk may be a paper one that has racks for magazines, newspapers, brochures, and the like, and it will probably have human staff on hand. Other kiosks may be a digital model, having one or more screens that a guest may touch to select options on it. These kiosks are great for showing local maps, shopping options, and even medical care options (and they might have speakers for video audio, too). Such kiosks are often found in shopping malls to show off local retailers and features, while kiosks might also appear at street corners, on a hospital’s campus, or at a circus or fair.
Some outdoor or semi-outdoor signage can be used, too, and all this can help draw in customers and encourage them to visit a store. This doesn’t necessarily mean buying ad space on a billboard; in fact, many business signs are small and light enough to place on a window, or sit on a windowsill to attract pedestrians. Some of these signs may be made of wood or plastic, and they often form the first impression a consumer will get for that store. Studies show that many consumers believe a business sign’s quality and personality will reflect that of the business itself. An attractive and well made sign may inspire trust in that brand, and a customer may visit the premises. Conversely, an ugly or sloppily made sign will make a poor impression and attract few customers. Some signs are electronic, such as neon signs found for night-based businesses like movie theaters, night clubs, and bars. Yet other signs have electronic screens, allowing them to show off animated visuals or create a slide show of images of signs and ads. In that way, they can act as many signs in one.
Inside the Store
While signs are very helpful for bringing in customers to a store, the battle for a customer’s money does not end there. Many different brands may be competing in a grocery store or department store, so in-store signs may alert customers to particular brand names, deals, new items, or sales. Many studies show how effective picture display stands, signs, and price tags can really be. For example, even fully priced merchandise may sell 18% better with a sign than if it had no sign at all. Some studies put the figure at 20%. And as mentioned earlier, customers often enter a store undecided about how to spend money. As much as 82% of guests have not yet decided how to spend, and they will form those decisions as they go about in the store and look over everything. This is when attractive, appealing signs showing off a popular brand or a generous sales price may appeal to the customer’s decision making process.
Often, these picture display stands may be placed on a table with the merchandise itself, or some picture display stands may be tall enough or large enough to be propped up on the floor near relevant merchandise. Shelf tags can appeal to customers too, using big, black letters to show off new prices and use colorful visuals to emphasize a new, lower price. Customers may like it if they can see, by the numbers, how steeply discounted an item is.
