For many different industries and businesses, it is very important to have the correct displays on hand for advertising and directing people to nearby services and attractions. These range from business signs such as deli meat signs or custom retail displays all the way to digital kiosks, brochure display racks, and digital towers, too. Digital towers are most often used in airport towers, while display stands, digital signage, posters, and more are used to advertise products or entice customers to enter a business or store to make a purchase. Attractive, meaningful signs and displays may easily draw in crowds, and kiosks can be very helpful for a hospital patient or carnival guest who needs some directions.
Kiosks and Digital Towers
A kiosk is a display area that helps guide people to local services or features, and such kiosks may either have electronic screens or paper items on display. Some kiosks may have magazines, newspapers, or brochures for people to see, and they may be helpful for tourists visiting a city. Digital kiosks have interactive touch screens or buttons that guests may use, and find the information that they need for the area. These digital kiosks might display text, photos, or even videos, and often in HD, too. They might also make sound, such as a video of a person explaining local attractions or services. A hospital campus might have such kiosks so that visitors may find what they are looking for right away, and a large shopping mall might do the same to show an inventory of stores inside (and food courts). Such kiosks might be either rented or purchased by a mall or hospital’s staff, and heavy digital kiosks may be delivered by truck and carefully handled by staff with dollies or jack lifts.
What about digital towers? For those not familiar, digital towers are, put simply, remote air traffic controllers with digital screen displays. The idea is that a crowded airport can outsource some air traffic control work to crews working off-site, and with these digital displays, the staff in digital towers may help direct airplanes remotely. After all, there may not be enough room in the airport’s own tower to handle a vast volume of air traffic, so auxiliary sites with digital towers can help pick up the slack. Very busy airports may see even more traffic in the coming years, making digital towers more important than ever. Many European airports are already making good use of digital towers.
A kiosk will direct people to many different local attractions or services in a mall or city square, while an advertising sign is dedicated to a particular store or brand. These signs are often built out of wood, metal, and plastic, and they can easily catch a pedestrian’s or driver’s eye and entice them to visit a shop or business and make a purchase. Such signs are hardly obsolete, even with the Internet around. Instead, many businesses tend to make use of both digital marketing and physical signs alike, so that they may compliment each other. Signs can provide relief from digital burnout and pose no threat of spreading malware, while the Internet can spread a brand’s name far beyond its home city. Most businesses, after all, have many customers within a five-mile radius, so these signs can work efficiently in the area even without the Internet.
How to make these signs? Often, they are made of durable materials and may have a clear and attractive brand name and message on them, and these signs may be placed on a building’s roof, right over the front door, or even on top of a tall pole to be seen from far away. Most businesses operate during daylight hours, and their signs may, at most, have light bulbs inside to make them glow during the evening. Establishments that get a lot of business at night such as nightclubs or movie theaters may make use of electronic ad screens and neon signs, easily visible in low lighting levels. Digital signs can be programmed with nearly any sort of image, many of which may be animated. Similarly, a school or a house of worship may have a scrolling digital marquee, and messages for students or worship attendees can be programmed.