Having an aerial billboard may seem extreme to some businesses. However, it is an effective way of drawing attention to a business or product in front of a large crowd. Although most people tend to think of skywriting when they visualize aerial advertising, having an aerial banner or billboard being pulled behind a plane or jet. Read on to find out two reasons why businesses benefit from them.
Aerial Banner Advertising Can Reach Large Crowds of People
When crowds are gathered at a large area, there is a good chance that they will see aerial billboards. Consider how many people gather at beaches in places such as New Jersey. Sometimes those numbers can reach to be over 1 million in a day. If a company chooses to use an aerial advertising service, they can notice a large return for that one day. Most aerial banners have over a 15% response rate, meaning that individuals do pay attention to what they see. Some of the best places that companies can ensure large crowds of individuals will see their banner are at sporting events, beaches, parks, or other large gatherings that will be taking place, such as having a banner fly over a town?s Main Street during a Memorial Day parade. With strategic thinking, companies can considerable money by picking when to fly their campaigns.
People Remember What Is Advertised on Banners More Than One Might Realize
A lot of people may dismiss the benefits of using an aerial billboard, thinking individuals are not paying attention to what is in the sky, and dismissing the effect it can have on selling their product or service. In truth, over 70% of individuals who say an aerial banner can recall what was being advertised. Over 60% remembered half of what the message was. This can prompt individuals to either locate the product or service, or go online to learn more. Either way, it is an effective way of drawing their attention to something they might not otherwise consider.
Companies who make use of airplane advertising can find it a useful way to promote their product or service. It is helpful in reaching large crowds of people in a unique way. Many people are aware of what was being advertised, and can recall most of the messages, prompting them to learn more about a company and what is being offered.
