More and more businesses are focused on advertising their products and services online. Others, however, realize the benefits of direct mail and may utilize both mediums for their advertising and marketing campaigns.
Would you like to increase your brand awareness and attract new customers? Since you’re in business to succeed, it might be a good time to consider the benefits of working with printing companies. When you utilize digital printing services to create postcards, flyers, and other types of ads, you can potentially increase your presence and customer base.
Were you aware that many people, particularly those under 30, look forward to receiving their mail every day? A recent survey showed that this was true for 36% of this generation. One of the reasons for this is because they’re hoping to receive vouchers for products and services they may already use or are inclined to experience.
More people will use vouchers when they have a hard copy. A recent survey showed that this is true for 66% of consumers that use them. When they are able to keep these vouchers handy in a wallet, purse, or tote, prospective or ongoing customers are more likely to remember to use them.
Even though many people may look for vouchers on company websites, they still need to be printed out. This also applies to coupons received through email campaigns and other promotions. Since it’s easy to forget to print these, direct mail vouchers are a convenient solution.
Direct mail campaigns can also assist consumers with making decisions. When polled, 92% of shoppers indicated that direct mail assisted them with deciding what to purchase. In fact, these shoppers actually prefer direct mail for this very reason. It’s also interesting to note that 39% of people will look into learning more about a new-to-them business when they receive a direct mail advertisement.
While advertising campaign response rates will differ for a number of reasons, it appears that direct mail does make an impact. If you’re still not sure whether or not to engage in a direct mail campaign, consider the following response rates:
- Direct mail: 3.7%
- Mobile: .2%
- Social media: .1%
- Internet display ads: .02%
At this point, you probably realize the benefits of working with printing companies for your next ad campaign. If you’re curious about the most effective dimensions for your direct mail ads, you can discuss this with printing companies. Meanwhile, you may want to consider these response rates:
- Oversized postcards: 5.0%
- Regular postcards: 4.25%
- Dimensional mailings: 4.0%
It’s also important to include personalized content and useful information in your direct mail campaigns. A recent survey showed that just 31% of the consumers polled claimed there was meaningful content in the direct mail that they received. When you create the time to include strong content, it can make a major difference in your response rates.
Another benefit of choosing direct mail campaigns is that they encourage recipients, particularly first-time shoppers, to visit your website. A recent USPS study showed that this was the case with over 60% of their study’s participants. Furthermore, USPS indicated that when customers learned about a new business through direct mail, that it influenced them the most.
If you’re concerned about the cost of a direct mail campaign, you may be interested to know that you will receive a significant return on your investment. On average, this type of marketing campaign will bring you a 13:1 return. Printing companies will often provide packaged deals for bulk orders which can bring you a greater return on your investment.
While you creating your next advertising and marketing campaign, it makes good business sense to combine your delivery methods. In addition to having mobile-friendly ads and vouchers on your website, explore the benefits of using direct mail as well. When people respond to these ads, be sure to ask them how they heard about your business. You may discover that most of your responses come from your direct mail campaign.
