Signage comes in all shapes and sizes and is, of course, used quite extensively all throughout the United States. Outdoor signs for schools, for instance, have become commonplace, as these school electronic signs are critical for informing members of that school community of a variety of important school events, including days of non attendance and student events, like concerts and plays and sporting events. In addition to this, outdoor LED school signs can help to highlight various student achievements as well, something that can most certainly play a motivational role within the school community.
In addition to this, church marquee signs play an important role as well. Church marquee signs and other types of signs for churches can be used for many of the same purposes as school marquee signage. Church marquee signs are likely, for example, to convey worship times on them. Church marquee signs might also utilize their space to express thoughts and wisdom. Church marquee signs are even frequently used to display bible excerpts and lines of scripture. Church marquee signs can play a key role as an introductory force to the church and of course church marquee signs can help to provide vital information for members of the church who are already attending services and various other church led events on a regular basis.
And aside from church marquee signs and school LED signs and the like, signage for businesses is also something that must most certainly be kept in mind. After all, marquee signs for businesses and other types of business signage is something that is critical to the overall success of just about any given business. Signage of all kinds can play a critical role. All you have to do to see this clearly is look at the use of billboards.
Billboards are quite hugely effective indeed, especially when you consider the fact that around 71% of all people actually pay attention to many of the billboards that they pass by, with more than one third of all people noting just about each and every one of them. As up to 68% of all shopping decisions will ultimately be made while still in the car, there is no doubting the fact that placing billboards strategically along commonly used roads is a great tactic of business. For more than 55% of the adult population of the United States, events and restaurants have also be discovered through the use of billboards.
And there are more options for signage for businesses than billboards alone. In fact, billboards are quite far from being the only option available when it comes to effective signage. On site signage also plays a powerful role in the ability to market your business and draw in customers. As a matter of fact, the impact of on site signage is so critical to just about any given business that it is comparable to taking out as many as 24 newspaper ads (full page ones too, for that matter) over the course of just one single year. And on site signage can boost sales considerably as well, with sales rising by up to one fifth on even fully priced merchandise, a fact that has been corroborated by a number of different studies.
The sign out in front of any given store plays a role that is not to be forgotten as well. After all, this sign alone can draw in a good deal of customers. The store Best Buy is a great example of this, as it has been found that more than 15% of all customers frequenting the typical Best Buy are doing so primarily because they saw the sign outside of the store. And improving the size and quality of such signage can actually increase overall sales revenue by as much as a full 7%, if not by even more than this. Therefore, it is clear to see the impact that signage can play – and to see just how impressive this impact can really be.
At the end of the day, signage matters, and all kinds of it, too.