When it comes to opening and running a profitable business, your company signage can make you or break you. Banner signs tell potential customers where you are. They draw attention to your building and business, and they are specifically intended to target your primary audience, which includes the people that are going to see your sign on a regular basis.
For most brick and mortar businesses, 85% of your customers live within a five-mile radius. This shows why your signage is so important. Think about it this way for a moment, if a person travels to your area, they will see your sign an average of 2 times each day. That?s 60 times a month. What another form of advertising will allow you to get in front of your customers 60 times a month?
When considering the type of signage you want for your business, you have plenty of options. You can go with banner signs, sandblasted signs, monument signs, and digital signs. Research shows that 35% of people wouldn?t be able to identify your business? location without clear signs. In that regard, it doesn?t really matter what kind of sign you choose as long as it is clear, easy to read, and highly visible.
However, it is also interesting to look at the statistics surrounding digital signage. Research shows that locations with digital signage have an average of 30% more sales that stores with traditional signage. 40% of shoppers reported being more likely to make purchases at stores with digital signs. They are highly visible, eye-catching, and easy to read.
Additional studies have reported that people report digital signage to be more unique, interesting, entertaining, and less annoying than other types of media advertising. Further, a study conducted by IBM found that 72% of consumers responded favorably to an interactive message often seen with LED message centers.
For some business and locations, possible, which is not a problem. One-third of all consumers reported that when they drive passed a sign, they look at it. That means it doesn?t matter what kind of sign you have, if it is visible and easy-to-read from the street, people will read it as they drive by. Large banner signs and vertical signs are sometimes most ideal depending on how much property you have along the street.
Business signage can include window graphics, vehicle wraps, freestanding signs, or signs mounted on your building. Even printed signs stuck in the ground and visible to those driving by will attract the attention you need. In addition to signs for your business location, you may also need items like trade show displays and promotional items. A full-service sign company can help you with any and all of your business signage.
