There is no doubting the fact that signage can be used for a wide variety of purposes. Signage for businesses, after all, is hugely vital to the success of many different companies all throughout the United States. Signage for businesses can look like billboards, the typical outdoor LED display, or other forms of on site signage. Of all this signage for businesses, each and every type is likely to make an impact for the business itself.
First, let’s take a look at on site signage. On site signage can mean everything from outdoor LED signs placed directly outside of the store in question to wall decals and even price tags used within the store. No matter what type of on site signage is used, on site signage is an incredibly powerful tool. After all, it is considered to be so effective that it can be compared against taking out as many as 24 fully sized ads in a newspaper – throughout the course of just one year. And on site signage used for fully priced merchandise can even boost sales of this merchandise by as much as a full one fifth (around 20%, to look at it a bit differently) in comparison to fully priced merchandise with no signage of this nature. This claim has been backed up by a number of different, credible studies, even including one that was conducted by Brigham Young University.
The store front sign is also hugely important when we’re looking at signage for businesses in all of its forms. An eye catching store front sign can do a world of good to just about any business that is looking to increase its overall revenue. As a matter of fact, such a store sign, when new, can bring in more customers and even increase overall revenue by as much as a full 7%, if not even more than this already impressive percentage. Ultimately, investing money in a new store signs is something that is more than likely to pay off at the end of the day.
Of course, off site signage for businesses is truly just as important as all forms of on site signage for businesses. After all, the daily commute that so many people make is the perfect time indeed to roll out a whole host of advertising strategies, primarily using billboards. The data that has been gathered on the subject is more than in support of this, showing that more than 70% (around 71%, to be just a little bit more specific) of all people have and will look at some of the billboards that they pass by on a daily basis. In addition to this, well over one third of all people will also pay attention to just about each and every one, though this is also something that will depend on how eye catching the billboards they pass by really are. But with more than 65% of all shopping decisions actually being made while people are still in the car, it is clear to see the role that billboards can play.
We must also include a discussion of signage apart from merely signage for businesses. After all, in addition to signage for businesses, things like signs for churches and school marquee signage are also hugely important. Such signage can be found all throughout the country, informing the lives of a great many – to say the very least. Ultimately, this signage provides members of various communities with a wealth of information that they likely need to know. Not only does signage provide them with access to important dates, it can provide them with inspiration as well. School sign boards often include highlights of student accomplishments and even inspirational quotes, while other signage like church signs will often provide lines of scripture, something that a considerable number of people will really benefit from seeing.
At the end of the day, there is certainly no denying the role that signage plays in our lives. After all, signage is something that can be utilized in a number of different ways, including in how we shop, worship, and get an education – therefore, in many important aspects of our lives.
