The second page of Google and beyond is a place where nobody wants to be. Why? The average Google search engine user does not traverse past the first page. However, getting a business to appear on the first page of Google is something many business owners are left scratching their heads about. However, effective website design by a professional web designer can help boost SEO and give your business a successful online presence higher up in the rankings.
What is SEO?
SEO stands for search engine optimization. This means making a page more optimized for the web, which is what professional web designers specialize in, in order to help businesses rank higher on Google. The requirements surrounding SEO are constantly changing, making it difficult for business owners to keep you with developments. Ranking is what position your content is on the search engine results page. This is also known as SERPs. Web designers working on optimizing for Google must focus on effective website design in order to meet Google’s ever changing standards for landing on the first page.
What Does Google Look For?
Google prides itself on hosting useful and effective content on the first page, which means delivering relevant content whenever possible. Google works by crawling your web page and indexing it by its usefulness. The harder it is for Google to crawl your content, the less likely it will categorized as beneficial. When someone uses Google to search for something, Google pulls from these indexes to give them helpful information. Although Google’s SEO guidelines may be always evolving, they will always prioritize reputable and genuinely helpful content. Focusing on delivering optimal content from reputable sources, as well as hosting properly, can lead to increased ranking. A professional web designer has the capabilities and tools to help you assess the areas that you need to grow and provides you with effective website design to allow you to get there.
Boosting SEO and landing on that first page of Google is never a guarantee, especially with Google constantly updating and upgrading their requirements and what they are looking for. However, a professional web designer who specializes in effective website design has the tools to help a business owner learn, grow, and adapt to the changes.
