Most companies have to deal with the reality of competing brands. In fact, research from 2014 found that almost 30,000 SKUs launch each year. It only takes a few moments for customers to decide whether to purchase a product made by your company or the competition. Considering that, it’s important to ensure that your company’s products stand out from the competition. If you’re tired of using traditional display racks or stands, it might be time to think of something different. With that in mind, here are four creative product display ideas to start using.
- Utilize the Power of Cross Merchandising
Many companies utilize a powerful marketing technique known as cross merchandising. This involves creating retail displays that feature multiple products. In most cases, these are products that are closely related to each other. For instance, a clothing company might place shirts and jeans on a display that also features purses or similar types of accessories. - Allowing Customers to Test Your Product
While this isn’t possible for all companies, it’s important for customers to try a product before buying it. If you’re able to offer this to customers, you could gain a serious advantage over your company’s competitors. This marketing strategy is popular for companies selling products in the electronics industry. - Ensure Displays Feature Helpful Information
Another important tip while thinking of product display ideas to keep customers informed. Considering that, it’s a good idea to think about including important information throughout your product displays. For example, you could create displays that feature pictures of your products along with a few sentences of helpful information for each item. - Theme Your Retail Spaces
Research shows that anywhere between six to 10 purchases in a store are considered impulse purchases. If you want to increase the number of customers making impulse purchases, it’s important to theme your displays. While customers pay attention to a product, it’s important that they receive a good experience. With that in mind, it’s important to ensure that walls, flooring, and other parts of your store all convey a theme. In turn, you can begin to bring amazing retail display ideas to life.
To summarize, there are several types of product display ideas that your company can begin to utilize. That being said, you’ll need the right supplies to bring these ideas to life. This means purchasing display stands, racks, and similar types of items. In turn, you’ll be able to watch your products begin to sell at a rapid pace.
