As any seasoned REALTOR® knows, anything that can give you the edge necessary to get your client into the house of their dreams should be utilized. Real estate CMA software, or comparative market analysis software, is a helpful tool that can be beneficial in impressing clients and matching people with the houses that they are looking for.
What does CMA Software for Realtors do?
What real estate CMA software does is make it easy for a REALTOR® to create listing and CMA presentations. Using CMA tools can help increase productivity because the software makes the process of organizing the information easier than it would be without the help from this CMA tool.
Why does Design Matter?
Different real estate CMA software offers different designs for displaying the information, which can be helpful in matching the design to fit the audience. A recent study reported that 96 percent of users look at design over content when deciding the trustworthiness of a website.
This study shows the power that design can have over the way people take in information. Using this same way of thinking, CMA reports that have a better design can be better received by customers.
What are the Different Softwares that are Available?
There are many different real estate software options out there to choose from. Some popular software includes Cloud CMA, Toolkit CMA, House Canary, and RPR. While they all offer CMA tools, each software offers different options and designs.
For example, Cloud CMA allows the REALTOR® to use pre written and designed listing presentations. The CMA’s also work in a variety of formats, such as PDF, iPad, Android, as well as both PC and Mac options.
To figure out which of the available options will be the right real estate CMA software for you, check out the different services and user reviews for each one. Many of the CMA software offer a free trial period that will allow you to get a feeling for what option is going to work the best for you.
Using CMA software for realtors is clearly beneficial and will help make any REALTOR® presentation easier to create and more appealing in design. The only thing left to do now is find the right one for you.
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