One of the most difficult industries to work in is the advertising and marketing industry. This is because this industry changes so often that those working within must scramble to meet new schemes and trends. Thus, it is important that businesses hire talented advertisement workers to understand the benefits of a direct mailing service.
The top three response-rate tracking methods include online trackings such as PURLs, telephone, and codes or coupons. These are the best ways to determine the way in which people are responding to direct mailing. While the uninformed may not view this as a viable way to market, experts know that it is one of the best ways to promote products and businesses.
The most impressive aspect of using a direct mailing service for marketing is that customers actually like it. Up to 56% of customers think direct mail marketing is the most trustworthy form of marketing. Here are all of the facts on direct mailers and the most effective form of marketing!
The Direct Mailing Service Market Is Booming
Everyone in the world of advertising and marketing knows that the direct mailing market is growing at a huge rate. This is why so many businesses are trying to get their money’s worth now while they can. Thus, it makes no sense for local businesses that work on a smaller scale to do anything but use printing services and direct mailers.
Over the last five years, the digital print market has grown by nearly 7%. It grew from $131.5 billion in the year of 2013 to nearly $187.7 billion in the year of 2018. So while many people believe that technology is removing the printing market, that is not true at all. As of 2018, 51% of marketing and advertising budgets are being spent on mobile ads. There are changes happening in the industry, but a direct mailing service is still very effective!
Direct Mailing Services Produce Great Results
Just about 48% of customers retain their direct mail for future reference. This is one of the many stats that helps shine a light on how effective this type of marketing tool is. Just about half of all customers will hold on to the direct mail sent to their home which means that half of all customers are going to see your advertisements!
Direct mail campaigns receive an average of 37-times more responses than email marketing. Many people believe that email is the best way to receive and send messages. However, data proves that people are more likely to respond to something they receive in the mail!
Up to 54% of customers say they prefer direct mail marketing. While this data may surprise many people who dislike receiving mail, there are still plenty of people that prefer it. This is why businesses need to get the most out of using direct mailers. Make sure that your business can get your products out to customers for an inexpensive price.
Almost 80% of consumers say they open direct mail immediately. Up to 40% of consumers have made a purchase in the last three months that was motivated by direct mail marketing. There is no doubt that businesses can make their products sell well by just simply sending advertisements to people’s homes!
In Conclusion
Digital printing produces less chemical waste because it uses 100% non-toxic toner. There are plenty of benefits that come along with a business using a direct mailing service for their products and deals!
