Signs make sure you’re never overlooked.
Think about how often you see signs in your day-to-day life. You catch a quick homemade sign on the way out of your neighborhood advertising a yard sale. You notice a billboard that reminds you of a comedy venue showing up in a few weeks. Every single day you’re bombarded with messages giving you gentle reminders or new information, all of them placed strategically by the road and near your house to be viewed again and again. Your school marquee or digital signs for business function very much the same.
If you want to gain the most benefits from your sign or school marquee you need to appreciate the full range of what it can do.
Use Location To Your Advantage
It’s not enough to just place a sign somewhere that ‘looks nice’. You need to use location to your advantage so as many people as possible will glance at your school marque or church marquee on the way to their destination. Studies have shown over 35% of people wouldn’t have discovered a business at all if not for their sign. You may even be losing out on a lot of new customers if you don’t figure out a better place to put your electronic signs. A Best Buy survey found nearly 20% of its walk-in customers dropping by because of the sign alone.
Save Money With A Cleverly Placed Sign
Not only can a cleverly placed sign generate more foot traffic, it can even save you money. On-site signs have been compared to other advertising models to see which one reigns supreme in both effectiveness and money saved. One study found the value of an on-site sign totaling the same as 24 full-page newspaper advertisements in a year. Saving money is always at the forefront of a business’s mind and a school marquee or digital LED sign will help you get the full benefit of an advertisement without ruining your budget.
Make The Switch To An LED Model
What’s another good way to make sure your sign isn’t overlooked? Try making the switch to LED signs for business. When 2019 rolls around LEDs are estimated to achieve an impressive 50% penetration of the global sign market. They’re considered appealing by many for their bright appearance, animated lights and ability to stand out easily among more static competition. More than one-third of respondents in a recent survey about business signage stated they look at an outdoor advertisement either every time or some of the time.
Seek Out A Designer To Create A Strong Impact
A good sign or school marquee should be placed cleverly, preferably LED and, of course, designed well. The only way to truly bring out the potential of your business signage is to reach out to a designer that knows their stuff. Studies have shown either adding or changing a sign will directly improve your sales revenue. Replacing a store front wall sign with a larger model, for example, can rake in 8% more than what you had. Adding all these elements up will ensure you’re never left wanting for more as you try to raise money for your fundraiser or encourage more new customers.
Upgrade Your Sign For 2018 And Beyond
Electronic message boards for schools and digital LED business signs all have the same basic function…get people’s attention. Today’s world is more crowded than ever and the average customer just doesn’t have the time to address them all. One survey found 70% of people will often look at messages on roadside billboards, both traditional and digital, while driving. Another poll saw over 65% of respondents frequently making shopping decisions in their car. When a physical store sees most of its repeat customers living nearby? You know where to go from here.
Give your sign an upgrade this year and experience the difference yourself.