There are thousands of products in stores, all vying for the customer’s attention. How do you get your product to stand out, and more importantly, how do you convince the customer your product is the best one for them? Believe it or not, the right product packaging can make a difference in a customer’s initial choice. Custom product labels give your company a chance to communicate to your target audience on an individual basis. It seems companies are taking note: between 2009 to 2014, the U.S. label manufacturing industry grew an average of 3.8% each year. Below are five options from which to choose when deciding on a label for your product.
1. In mold labeling.
In mold labeling is when the label is integrated into the final product. The overall package is considered pre-decorated. A common example of in mold labeling is the ubiquitous promotional pen that carries the logo of a company. It is speculated 84% of Americans keep promotional gifts of this nature. There are two people in the world: those who carry a pen, and those who will need to borrow one. Getting your company’s name out into the public just became easier.
2. Shrink sleeve labeling.
Shrink film, also known as shrink wrap, is made from a polymer plastic film. Shrink sleeve packaging is especially good products where the consumer does not necessarily want to see inside the container. Consider the drink aisle of any gas station. Using shrink sleeves for bottles seems to be a popular choice.
3. Pressure sensitive label.
Pressure sensitive labeling is another way of describing a sticker label. With some pressure, the self-adhesive label will stick to the product. Simple process, and yet it is a smart choice for those products that benefit from having some visibility of the inner container available. Food product labels will commonly be pressure sensitive.
4. Cut and stack labels.
This type of commercial labeling is commonly found on large containers of drinks intended for several servings, such as fruit or vegetable juices. Unlike pressure sensitive labeling, cut and stack labels fit snugly against the package and are only secured at one or more points. There is no adhesive affixed to the backing.
5. Roll–fed labels.
Similar to cut and stack labels, roll fed labels do not have an adhesive on the backing. These labels differ from cut and stack in that they are meant to be wrapped entirely around the product. This gives a larger area space for the company to impart information, whether on nutrition or to advertise the company mission. This type is typically seen on cans of food.
The packing industry in the U.S. produces an average of seven billion dollars annually in revenue alone. Because the label of a product is part of its advertising, it is important to find the best solution for your product packaging.
Do you have a favorite product label? Let us know in the comments below.