Facebook is adding another notch to its belt. The leading company recently announced another takeover. This time, Facebook CEO Mark Zuckerberg purchased Finnish company — and developer of fitness-tracking app Moves — ProtoGeo Oy. What’s Zuckerberg’s angle? Why is Facebook jumping on the fitness bandwagon, and can marketers learn from it?
Facebook’s Interest in Moves App Explained
Why did Facebook buy Moves? The digital health market is rapidly expanding. Google admits its working on wearable fitness-tracking technologies, and there are rumors that Apple will release a smartwatch, similarly keeping tabs on exercise and overall health, soon. Moves is right in-line with popular software; the mobile app automatically records distances walked, ran, and/or cycled per day, among other things. “In addition to the automated activity tracking, users can also manually enter data, and Moves says it supports more than 60 predefined activity types,” Apple Insider reveals. Experts suggest, however, that Facebook is not necessarily motivated by profits. BBC expects that Facebook will use the mobile app to get a better understanding of consumers and create advertisements tailored to specific audiences.
Follow Facebook’s Lead: How to Frame Your SEO and PPC Campaigns
Marketers can learn a great deal from Facebook’s growing empire. Carefully thinking about Facebook’s motivations is the key to the best local SEO. The best SEO companies, like Facebook, will not rely on a single tactic or service to carry the company. In other words, Zuckerberg realizes Facebook may not last forever, and that there are opportunities for even greater profits elsewhere. Take a leaf out of Zuckerberg’s book by varying internet marketing and SEO techniques. For a campaign that guarantees some level of success every step along the way, combine SEO, content marketing, PPC advertising, and email campaigns.
Facebook is making a lot of changes — and marketers can learn from them, too. Make the most of SEO campaigns and strengthen local SEO by incorporating a number of different tactics, such as SEO, content marketing, and retargeted advertising. Learn more about this topic here.