In recent years, there has been a significant push toward brand marketing. This is the process of branding your company so that people will know exactly who you are and what you stand for. For example, if someone asks if you like Hershey’s chocolate or Cadbury, you will have an mental image, and idea of what each of these products look and taste like, because of how they have been marketed. For this reason, brand marketing expenditures will increase over the next year according to 63% of marketers, and your stock value will rise by 5% to 7% by investing in a strong corporate branding image.
In addition to branding your product, you will need to consider the packaging design. Packaging designers can create an eye-catching logo on your wrapping with bright colors and a catchy image that will attract customers. When you brand your company and its logo, it will be what people will identify your company by. But when you send out your product, you can also place your stamp on a consumer’s impression by your packaging design. The best packaging designers can also create innovative ways to make your packages sustainable, as well as visionary.
As the use of mobile devices and smartphones continue to increase, the importance of responsive web design is also becoming apparent, because more than half of online shoppers are more willing to purchase products from a website that is mobile-optimized. This kind of web design ensures that your website can be viewed on a mobile device easily.
You will also want to make sure that you advertise your products on social media sites. There are millions of people connected to social media accounts 24 hours a day, and they can easily share information with their friends. Before purchasing products online, about 46% of online shoppers depend on social media sites for information about the product. Subsequently, 70% of brand marketers will increase their marketing on social media sites, according to a Nielsen study.
Successful marketing is often a combination of a number of different processes. You must know who you are marketing to, create the right product, brand it well, invest in quality product packaging design, and then advertise it on every media and internet outlet possible. It might mean you spend more time and money than you expected, but the effort you put in will be worth the investment.