If you have a small local business that you are interested in expanding, but you are not really sure how to bring traffic in beyond your normal neighborhood shoppers, a professional that specializes in local search optimization can offer you a new way to tackle the problem. All of the best local search optimization plans involve SEO tactics that are used in a specific way that is catered toward local business owners that rely on foot traffic rather than online sales to stay in business. Rather than focusing directly on your website, local search optimization instead works to build up profiles that can be created in all of the most widely used business and map directories which means the customers your SEO targets will always be looking for a physical place to land. This will help you do more business than you have in the past.