Customized tapes have for a long time been used by various companies to ship products to their clients in various destinations. A custom tape is made up of a company logo, company name, and other valuable information about a product. Most of the companies are currently using custom dry erase labels because they can show alteration of the products or mishandling. Here are other reasons as to why shipping companies are using custom industrial labels.
1. Marketing and Advertising
A custom tape is an ideal method of marketing and promoting goods and services offered by a company. Many people have become aware of various brands through double layer action labels. A custom tape has all the preferred company information, including the company’s name, logo, and important information concerning the product under consideration. Most of the companies have realized that custom tapes provide one of the cheapest methods of passing valuable information to the customers.
2. Stock Identification
Stock identification in any store is an issue of concern. However, with the use of custom colored tape, it is easier to identify stock when stored in an expansive warehouse. The custom tape is unique and clear for any person in the warehouse to see. Any person looking for a particular package can easily locate it by simply looking for the customized tape.
3. Enhanced Package Safety
Online business has significantly expanded. Recent statistics indicate that in 2017, more than 1.66 billion people bought various products through online platforms. However, safety has been an issue of concern in online commerce. Customized tapes are helping in preventing the loss of products sold through online commerce. Custom tapes help in showing the origin of a product and its final destination, which is vital in preventing theft.
4. Cost-Effective
Labeling products is always an expensive undertaking in any company. Most of the boxes cost considerable amounts of money. Labeling the same boxes lowers the company’s profits. Custom printed tapes have been essential in lowering the amounts of money companies used in labeling. A custom dry erase label can show all the brand information which eliminates the need for labeling packaging boxes. Custom tapes have proved to be reliable alternatives, especially to the companies operating at a shoe-string budget.
5. Provide Instructions
Custom dry erase labels are now used to provide instruction to the product handlers and users. When a package is in transit, tamper-proof information can be written on the custom tape to avoid poor handling and tampering of the product. Customers are now happy because they are sure that their product has not been tampered with. Additional information about the product and how the users should use it is also highlighted on the custom tape.
6. Flexible andamp; Seasonality Sealing
Most of the companies have various slogans and marketing messages that are used to attract customers. Writing such slogans on the packaging boxes is expensive and could stifle down the finances of a company. However, labeling tapes have proved to be essential in seasonality marketing. Slogans and marketing messages are added on the tapes to communicate something important to the customers. Summer and holiday messages mostly appear on customized sealing tapes.
7. Professional Labeling
In modern marketing, first impression is an important aspect of any marketing strategy. Customized labeling tapes show how professional a company is in labeling and packaging its products. Customers appreciate the input of the company in using custom-made tapes, which increases customer satisfaction. Most of the companies using custom tape labeling are interested in customer satisfaction, which will result in customer loyalty and future business success.
From the above analysis, it is clear that there are considerable benefits that come with customized labeling. Companies that are interested in safe sealing, safe shipping, and customer satisfaction should use custom-made labeling tapes. Custom printed tapes are essential in communicating specific details about the company and its products, which is a cheap marketing strategy.
