Whether you use an outside company for SEO services or you handle your SEO in-house, it’s key to stay on track with the latest SEO techniques to bring traffic to your website. Curated collections are a great way to bring visitors to your website right now. The idea of a curated collection is simple–you’re pulling great content from all over the web and collecting it into one place.
Reverse outreach is also key when it comes to creating a website that draws your target market to your company. In order to create a reverse outreach strategy, you’ll need to figure out what your target market is looking for, and create the content that will serve them before they’re even typing their questions into the search bar.
You’ll also want to consider the type of information your target market is looking for when they’re not looking for what your company sells. For example, if you’re a company that sells hiking gear, there’s a good chance your target market is also into on-the-go snack options. Creating lists and articles that cater to the interests of your niche while staying outside of your actual product offering can help your target market see your company as a trustworthy industry leader.