Social media is a vital resource that can offer a business several benefits, including free advertising and improved brand loyalty, trust, and engagement. However, according to Global Reach, around 93.79% of businesses use social networking platforms. As a result, finding your niche on social media can seem impossible, especially when competing against more established businesses. However, with the tips below, you can create the perfect opportunity for your enterprise, thus, boosting its growth.
1. Showcase Your Work
If you’re having difficulty finding your niche on social media, showcasing your work can be the answer. Showing off what your company is about can generate much interest from potential customers. You can then convert these prospects into loyal clients, giving your business a huge boost in its sales and revenue.
Businesses in the print service industry are among those that can benefit the most from showcasing their work on social media. For example, if your company offers pad printing services, you can share some of the best pieces you’ve done for past clients on your social media account. This can offer potential customers real proof of your solutions, distinguishing you from competitors who offer descriptions or mockups of their services.
Apart from the finished pieces, you can showcase your work on social media by sharing behind-the-scenes content. For example, you can create and share videos of your company’s operation, giving potential customers a rare opportunity to understand what happens during printing. These videos can create a stronger connection with your audience, show off the professionalism of your team, and reveal the high-quality nature of your printing services.
2. Generate Leads For Your Business
Are you in search of tips for finding your niche on social media? Consider using it to generate leads for your business. According to a survey by Referral Rock, over 43% of marketers generate more than 20% of all their leads from social media alone. Therefore, it’s one of the most (if not the most) effective ways to generate new leads that are vital for your business’s survival and growth.
Of course, every business can benefit greatly by using social media to generate leads. However, this is a resource that can be an especially vital resource for a business in the manufacturing industry. For example, suppose your enterprise offers batch manufacturing services. In that case, you can use social media to create more interest in your services and generate quality leads that you can easily convert to paying customers.
The first step in generating leads for your manufacturing business is to be visible on social media; by creating accounts on several platforms. Next, you need to be active, i.e., following other accounts, generating followers, joining groups with other similar manufacturing businesses, and participating and contributing to discussions. Lastly, it would help if you shared lead magnets like free trials, demos, eBooks, surveys, webinars, whitepapers, offers, discounts, and quizzes, which help draw potential customers to your company.
3. Improve Your Brand Awareness
One of the top tips for finding your niche on social media is to use the platform to improve your brand awareness. After all, social media provides an easy and fast way to connect with prospective customers, making it the go-to channel for building brand awareness. And with a more visible and recognizable brand, your business can enjoy more sales, higher revenue, and a bigger bottom line.
Using social media to build brand awareness can be especially beneficial if you’re a lesser-established company in the construction industry. For example, if your company offers excavating service, social media can be the perfect way to get you on the map. This will make your brand more familiar with your target audience, making it easy for you to market your services.
One of the best tips to grow your company’s brand awareness is to share photos and videos of your services, thus creating exciting and engaging content that draws customers to your brand. Another excellent idea would be to showcase your employees, who are vital to your brand, thus, allowing users to become closer and more invested in them and, consequently, your brand. You can even create a day-in-the-work video to give potential customers a peak of your workers in their element, thus creating more engagement for your brand.
4. Identify and Target Your Audience
According to statistics by Data Reportal, 72.5% of the U.S. population is on social media. In addition, according to a survey by GlobalWebIndex, 54% of social media users use the platform to research products and services. From these figures, it’s evident that social media can be a useful tool that can help a business identify and target its target audience.
Targeting your business through social media can be especially beneficial if you’re in the equipment rental industry, for example, a company offering crane rental services. Your business can reach several prospective customers through social networking accounts, for example, construction companies, home renovation contractors, and even DIYers. Consequently, this can lead to a huge increase in your sales and revenue, thus, driving the growth of your enterprise.
Using social media to target your audience is a straightforward process. First, you need to decide who you’ll target; for example, you can decide to promote your business to everyone looking to rent cranes, or a specific group, like construction companies. Next, you need to identify the platforms where most of your target audience is; for example, LinkedIn, Twitter, and Facebook are very popular with construction professionals. Lastly, you must create share-worthy content, which will help to improve your social media presence and get you noticed by your audience.
5. Generate Traffic to Your Website
Social media is one of the most important sources of website traffic; most consumers are on the platform and use it to guide their purchasing decisions. Yet, according to a survey by Marketing Inside Group, social media only accounts for, on average, 2% of website traffic for most businesses, making it a heavily underutilized resource. Therefore, one of the top tips for finding your niche on social media is to use the platform to generate and grow your website traffic.
Social media traffic is another area where businesses in the manufacturing industry can reap many benefits. For example, if you’re a custom wire form company, you can use social media networking sites to drive more traffic to your website. Consequently, this can increase your brand awareness, online visibility, and sales.
To generate quality social media traffic for your website, your company needs to be highly visible on social networking sites. Therefore, you must improve engagement by creating and sharing interesting content across multiple platforms. Then, you need to include links to your website, where users can find more information on your company and the solution it offers.
6. Manage Your Reputation
Social media platforms have a huge potential to influence how consumers see a brand. After all, they are home to millions of consumers and allow for viral and instant spread of information. Therefore, if you’re looking for tips on finding your niche on social media, using social sites to manage your company’s reputation is another excellent idea.
Using social media to manage reputation can be especially vital in the manufacturing industry. In such a sector, reputation greatly impacts a company’s market capitalization. Therefore, using social media to drive a positive reputation can significantly improve your business’ growth and expansion potential.
When looking to manage your company’s reputation, you should start by monitoring your social media accounts for what people say about your brand. Then, you should immediately address any bad reputation, for example, negative reviews and comments. On top of that, you must offer quick responses to users, for example, by providing detailed information to a potential client inquiring about your company’s metal stamping lubricating systems.
One thing to remember when using social media is that a mistake can easily ruin your company’s reputation. For example, according to Reuters, Tesla’s stock dropped by 12% in 2020 after the CEO tweeted that the company’s stock price was too high. Therefore, as you work to promote your brand’s reputation on social media, you must also ensure that you (and your employees) are careful about what they post.
7. Create Social Proof for Your Business
Social proof plays a vital role in the purchasing behavior of consumers. According to HubSpot, 71% of consumers will consider buying a product or service based on social media referrals. Therefore, if you’re working on finding your niche on social media, consider using your social accounts to build social proof for your business.
The service industry is one of the top sectors that can benefit from social proof. For example, say your business offers composite metal decking service. In that case, having great social media referrals can significantly improve your brand’s trust and credibility. Consequently, this can make it easier for you to market your services, leading to higher revenue.
One of the top tips for growing your company’s social proof is to share positive reviews, testimonials and mentions from your clients on your social media accounts. You can also improve your brand’s social acceptance by sharing positive mentions from authoritative entities, for example, the media, social media influencers, or industry associations. Lastly, you can showcase your industry awards and certification and share important company milestones, thus improving your brand’s social authority.
8. Use Social Media to Market Your Products and Services
Besides engaging with your audience, social media can be a powerful advertising tool. According to a Curalate Survey,76% of consumers purchase products they come across on social media. Therefore, if you’re interested in finding your niche on social media, consider using your social accounts to market your products and services directly to your customers.
One of the top tips for marketing on social media is to use the platform to launch your products or services. For example, if you’re a PET preform manufacturer, you can use your social media accounts to announce the latest products your company is offering. This can generate interest for your brand (and its products) amongst your followers and prospective customers who will come across your posts.
Another tip for marketing on social media is to showcase different people using your products. For example, if you run a dental practice, you can share photos or videos of your patient using your Invisalign braces. This can help to humanize your brand and build more trust and credibility with potential customers. And if you’re looking for even more exposure, you can collaborate with influencers and have them post videos or photos of themselves using your products and with positive feedback.
9. Foster Professional Relationships
Are you looking for more tips on finding your niche on social media? How about using the platform to foster professional relationships? After all, social media was initially created to strengthen personal relationships, so why not do the same with your business?
One of the top ways you can use social media for your business is by deepening the relationships with your existing and potential customers. And the best way to do this is by creating unique, engaging, and exciting content. For example, if you’re a home improvement business that offers window coverings, you can share frequent photos and videos of your completed projects. This will help keep your audience invested in your business; in the process, several of them can fall in love with your work, landing you clients.
Besides your customers and prospects, you can also use social media to build relationships with other professionals. For example, in the case of your window treatment business, you can reach out and form strong connections with architects, interior designers, and home remodeling contractors. These professionals can offer you quality referrals, which can help to expand your client base. They can also connect you to more professionals in the industry, thus growing your company’s connections.
Finding your niche on social media can seem impossible, especially when every other business is trying to do the same. However, it doesn’t have to be that hard. The above tips are brilliant ways to use social media to promote your business. By applying them, you can enjoy several benefits, such as improved brand visibility, more leads, increased sales, and others that can help fuel your enterprise’s growth.
