Packaging is all around us, from coffee shop packaging to protein powder packaging to even just vegetable and fruit packaging. After all, one single grocery store will have, on average, as many as 20,000 different products in it – no matter where you might be located here in the United States. This means that the packaging used on all of these products, be it coffee shop packaging or organic food packaging (or a combination of the two, for that matter), is hugely important indeed, and could be said to be an effective tool of marketing and advertising. After all, simply paying more attention to higher quality packaging can actually increase overall interest in every given brand by around 30% – very nearly one whole third.
Consider something like coffee shop packaging. Coffee shop packaging is a hugely important thing for many smaller scale coffee shops, as this coffee shop packaging will help to draw in customers – and even help to keep them for the long term. Fortunately, a great many people drink coffee, with more than half of all legal adults doing so each and every day. And even over the course of just one day, it is likely for a considerable amount of coffee to be consumed – more than three cups for the average coffee drinker. But with so many types of coffee to now choose from, coffee shop packaging matters more than ever. Attractive coffee shop packaging can be quite effective indeed when it comes to drawing in new customers and sparking their interest in the coffee that any given shop has available.
And it’s not just coffee packaging that matters when we talk about coffee shop packaging. After all, tea packaging is quite important as well, and is certainly something that falls within the category of coffee shop packaging. As a matter of fact, tea is perhaps even more widely consumed than coffee itself. Green tea and black tea are the most common varieties, though black tea makes up more than three quarters of all tea consumption in the entirety of the world. But green tea provides a much needed option for many, as it contains a very low amount of caffeine – no more than 45 milligrams of the stuff per serving, and sometimes even less (though this is something that will depend on a variety of different factors).
But what should be included on this coffee shop packaging? Or really on any other type of packaging, for that matter. For one thing, the right packaging quality is key. After all, more than half of people who have bought something online will become a repeat customer if they receive their product in high quality packaging. This premium packaging can make a world of difference outside of the realm of online shopping as well, making it more than ideal for a great many companies to draw in customers all through the improvement of packaging.
The information that this packaging contains is also something that must be kept in mind. After all, reading packaging, from coffee shop packaging to even just seasoning packaging or spice packaging, is something that many people will do when making a purchasing decision. And the data that has been gathered on the subject more than supports this claim. This data shows, after all, that up to 62% of all shoppers in the United States read all of the packaging that they come across, with as much as 85% of this shopping population basing many of their purchasing decisions off of the information that packaging has been able to give to them.
At the end of the day, packaging is a prevalent part of our world, especially as it factors into consumerism. In addition to this, it can be quite the powerful tool of advertising as well, with the right kind of packaging making better and more consistent sales all the more likely. This is something that holds true for many things, from coffee shop packaging to chocolate packaging to pet food packaging and beyond. At the end of the day, all of these things benefit immensely from having the right packaging in and of itself.
