Each year, businesses come up with new ways to increase their profits. One of the most popular ways to increase revenue is through advertising. There have been countless methods of advertising that businesses have used over the years. In today’s day and age, the internet is a very important source that not every business is utilizing. Have you seen how small phone books have become in the past decade? The majority of print advertising just isn’t what businesses are seeing results with like they used to. In this post, you will learn the benefits the website of your local business getting the SEO treatment.
Organic Rankings Receive More Clicks: Having a website ranking well within major search engines is great. However, the exact way that a website receives rankings says a lot about the traffic they receive. Studies show that 70 percent of all links clicked in search engines are organic. Organic rankings are not those ads at the tops or side of search engines. Major search engines require these rankings to be labeled as ads which visitors see and, most of the time, steer clear of.
Increased Clicks Means More Visitors: Having increased rankings likely means more traffic for a website. A team of SEO experts can find out what keywords your website should be ranking for. In turn, a local SEO strategy can be developed that is unique to the needs of your company. As more people see your website ranking highly, it will receive more clicks. Research shows that 98 percent of those using a search engine will click on a business on the first page. Therefore, if your website isn’t ranking on the first page, you could be missing out on 98 percent of the local market.
More Visitors Lead to Increased Profits: Once a website is ranking well, the clicks will continue to roll in. However, it is important to understand that these clicks will mostly be from local residents. These clicks are extremely valuable because a large majority could very well end up being new customers. As your business grows, an SEO marketing company can ensure any reviews your business receives are prominently displayed on your website. A local SEO team will want your website to rank well in Google, a company that owns 71 percent of the entire global search market.
In closing, working with a company that does local SEO for businesses can be a great thing for a company. Local SEO companies can provide increased rankings for a business. In turn, these rankings can bring increased clicks to a company website. A large portion of those clicks will be from nearby residents. The more clicks a business receives from local searches, the more chances it has of receiving increased revenue.