If you have a business, you have to have a website. If you have a website, you are probably constantly thinking about ways to not only get more web traffic but to convert your visitors to your page to users of your page and customers of your business. While this may seem like a challenging goal, it is an achievable one with some work and effort. From developing a good search engine optimization strategy to creating great web content, there are ways to make your website an important destination for your prospective customers and clients.
- Have the best and most useful content. If you want people to visit and use your website, you need to think about what they need. Your content needs to be well written and meet the needs of your customers and clients. More and more people admit that they will judge the professionalism of a company by the business’s website. That means if you want to get more traffic, you have to have excellent content that is updated regularly. It has been found that companies that blog on a regular basis get 15 times the web traffic of those that do not.
- Make sure it loads quickly. People have short attention spans these days. If your website does not load fully within about four seconds, your visitor will abandon it for another page. Moreover, you need them to know pretty much immediately what it is you are trying to accomplish with your website. All of these means, the entire thing needs to load right away in order to keep people interested.
- Make it look great on mobile devices. In 2014, the number of people who access the web from mobile devices surpassed those who do the same thing from desktop computers. If your site does not look good on mobile, you are going to miss out on a lot of web traffic but also you will be leaving a lot of money on the table in the form of lost sales. The number of people looking at web pages from mobile devices is only going to grow so this is only going to become more important as time goes by.
- Research your competition. Check out what your competition is doing. There are some people who will tell you that SEO is dead. Do not believe these people. More than 93% of all internet experiences are started at a search engine page such as Google. Look at the keywords your competition is using. You will have to always be checking and tweaking your SEO strategy but you can learn a lot from looking at your competition. They are certainly looking at you.
- Remember, simplicity is your friend. There was a time when companies put all sorts of fancy graphics and fun colors or fonts on their websites. That time was called the 1990s. If you do that now, your site will look old, cluttered and not very professional. Clean websites that make the most of “white” or empty space look better, are easier on the eyes and will get you more business. You can and should use creative graphics and images and a few fun fonts can break up the monotony but simplicity is your friend when it comes to website design.
- Tweak your site all of the time. Your site will never be “done.” The internet is not a static place where you design a website and then never look at it again. It does not take very long for a website to become old and outdated. That is another reason to add content all of the time. You need a site that keeps up with the changing times. Your web design team will never really be finished with your website.
- Think and act local. If you manage or own a local business, you need a local SEO strategy. More and more people are using the “find near me” feature in Google. Add keyword phrases that have your location to drive local web traffic and increase sales.
Driving web traffic is really more of a process than a destination. If you keep that in mind, you can have a more successful web experience.