User experience design (UX design) is essentially making a website, or application easily usable and appealing to look at. By learning UX design basics you can learn how to brand a company or product in a way different than traditional marketing. Banks are one of the industries that benefit the most from retail design services because of the popularity of online banking. People want to be able to access and view their accounts with relative ease no matter what you’re dealing with. Considering banking deals directly with a persons finances adds an extra level of importance to such matters. Here are three reasons every bank should look to improve their UX design basics.
1.) Online Banking: As previously mentioned online banking has already taken over as the preferred method for the majority of people. In fact, 51% of all U.S. adults use online banking. That number climbs to 61% when looking at only internet users. Most banks have kept pace with consumer demand as more than 50% of 5,800 commercial banks in the U.S. have a mobile service. The first step is the most important, if you’re a banking institution, you need to be online.
2.) Ease: The next step in maximizing you UX design is to focus on ease of access. It’s one thing to have a site that looks great, but customers need to be able to navigate between pages quickly and easily or they will look elsewhere. Again, people don’t like the thought of not being in complete control of their funds at any given time. They want to be able to log in and be able to do exactly what they want without to much hassle.
3.) Aesthetic Appeal: Once you’ve nailed down the accessibility of your online banking service, then you can turn your attention to the visual element. This is still an important aspect of UX design basics as many people will judge a website within the first couple seconds of viewing it. If the overall design and layout looks shoddy, you risk scaring potential customers away. No one wants to put their money in a place they have even the slightest reservations about.
With an estimated 69 million people utilizing online banking in the U.S. it’s clear why so many businesses are putting an emphasis on the design and functionality of their digital services.