Reaching out to customers is a lot of work. Not only do you have to grab their attention, you also have to give them reason to stick around.
In today’s competitive world you have to use every tool in the book to secure that final sale. Creating a bad first impression or leaving a customer hanging in the middle of the sales funnel is a death knell to good business. A 24 hour answering service, while not an answer to all your concerns, is a great place to get started. No customer wants to invest in a business that doesn’t invest in them back, after all, and just providing a strong phone service can go a long way to show you care.
Customer service is a delicate balancing act. Let’s see what the phone service has to offer.
Customers Today Can’t Stand Talking On The Phone
If there’s one thing that turns customers away, it’s being forced to wait and wait on the phone. These statistics are so high it’s caused businesses to completely overhaul their marketing approach. According to one study, up to 80% of people will hang up on a business if they hear a voicemail. Despite this, another study found over 75% of consumers preferring to interact with companies by phone compared to other options. It’s not necessarily the phone that frustrates people, but the lack of helpful options when they’re in need.
First Impressions Are Stronger Than Second Or Third Impressions
What does a customer do when faced with a bad first impression? They switch over to your competitors, that’s what! When over 90% of American citizens have their mobile device within reach at all times — be it a table or cell phone — you need to keep pace. According to data provided by Forrester, telephone customer service has the potential for the highest satisfaction compared to other online customer service channels. With after hours answering services you make sure your loyal customers are never given a reason to jump ship.
Businesses Need To Figure Out Their Marketing Tactics
Far too many businesses today are coasting on outdated marketing tactics that hurt more than help. According to a recent 2016 report from Forbes, businesses lose a staggering $60 billion per year due to bad customer service. The main thing customers look for when they call contact centers is to have their problems resolved in a polite and timely manner. Failing to offer this is just giving them more fuel to find another more attentive company. Next time you wonder what you should be putting your budget to, consider beefing up your phone service.
High Customer Satisfaction Translates To Loyal Buyers
It costs far less money to retain old customers than constantly find new ones. This wisdom has never become less true…and certainly not in today’s expensive times. Heavily scripted costs might not be the best approach to this, either. They eliminate two elements essential to proper customer service, which is empathy and emotion. Customers don’t just want an answer, but feeling like they truly matter in the scope of your business.
A 24 Phone Service Is Essential For Future Success
There are solutions out there to cut into the dissatisfaction and provide your business a winning formula. Today three-quarters of customers would much prefer the option to be called back than wait on the line. They also would rather talk to a real person than get an automated system that forces them to jump through hoops. A recent study found two-thirds of consumer respondents willing to spend more time with a company following excellent customer service. An after hours answering service Maryland business will make sure you’re never missing an opportunity.
Stop driving customers away. Set up a phone service that delivers with every ring.
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