Did you realize that 69% of people have “Liked” a brand on Facebook simply because one of their friends also “Liked” that brand? In fact, information posted on Facebook during primetime (Eastern Standard Time) tends to get more “Likes” (peaking at 8pm) and “Shares” (peaking at 6pm) than at other times of the day or night. While some small businesses have the staff to produce and monitor their online presence to take advantage of this and other “Best Internet Marketing” strategies, many companies would benefit from hiring a small business web design company to achieve these goals.
Internet marketing is an ever-evolving model that is often the reason behind the success or failure of a small business. When you realize that internet marketing must address mobile as well as desktop computing, the task can seem especially overwhelming. For instance, if the small business web design firm you hire does not take into account that the average American spends 2.7 hrs per day socializing with the use of a mobile device, they are not serving you well. If, however, the internet marketing firm you work with realizes that Americans spend twice the amount of time using their mobile device on social media as the do eating, they can prepare content design that works effectively in the small screen environment.
The most effective web design also takes into account that internet users do not read — they scan. I spite of this, content quality must remain high for those users who still read.
Small business web design might be the difference between the surprising success of a less than qualified writing service that competes with your failing online writing service. Your staff may include two former high school English teachers who have a combines 53 years of writing and teaching experience, but if you web presence is not well designed effective in a variety of formats you may not be getting the attention you deserve. A less qualified staff may be garnering the majority of the internet traffic because they have a good web design that meets the most successful criteria–website users favor simplicity and navigability over complexity and flashy aesthetics.
If you are not careful, your small business might be spending its marketing money with a company that does not understand the latest social media trends. Instead, spend your marketing dollars with an efficient and knowledgeable internet web design firm that will drive all screen users to your site.