You’ve most likely seen one around town before, or driving past you on the highway. They’re bright and attention-catching, but they don’t distract you or interrupt your train of thought.
They’re car wraps — the vinyl graphics appliqued to vehicles to advertise small, local businesses.
And if you own a small business, but haven’t yet advertised with car wraps, there has never been a better time to do so than right now!
Numerous studies have shown — and continue to show — all the advantages of incorporating vinyl vehicle wraps into a small business’ ad campaign. Here are just three of the many benefits of car wrap advertising:
Car wraps leave a big impression
Because advertising with a car wrap is non-aggressive yet attention-grabbing, customers respond to them much more noticeably than with other types of advertising. This may be why vehicle wrap advertising generates brand recognition among consumers 15 times quicker than other advertising strategies like TV or radio commercials. With TV and radio, you can always turn off the ad by changing the channel — consumers can’t “turn off” a car wrap advertisement.
Car wraps are long-lasting and durable
On average, a vinyl car wrap advertisement will have a lifespan of about six years. They are highly resistant to the daily wear and tear a car accrues on the road. Best of all, they can be removed at the end of their life cycle with no damage to the car.
Car wraps are highly cost-efficient
Of all the various types of advertising, car wraps boast one of the highest cost-per-impression rates. In just one year, car wraps generate as many as 8.4 million impressions! That means you’ll literally be paying pennies to reach each customer. No matter how big or small your business is, you can’t afford not to advertise with car wraps.
How else has car wrap advertising benefited your small business? Let us know in the comments below. Find out more here.
