Today, an estimated 93% of all online experiences begin with the use of a search engine. In a world where customers are constantly inundated by advertisements, brands, and product options, this figure makes sense: studies shows that an estimated 88.1% of American internet users ages 14 and older browsed or researched products online in 2012. If you own a small business, this reality can either work for you or against you: if you have a prominent spot in a list of search results, for example, you are likely to draw in a number of new customers who are interested in the services you offer. However, if your website is buried amid thousands of other search rankings, you are likely to go unnoticed; studies show that an estimated 75% of search engine never scroll past the first page of search results. Fortunately, online marketing companies offer an option that can help even small companies improve their web presence: affordable small business SEO strategy.
SEO, or search engine optimization, is designed to help a company attract attention in a world where internet usage is constant: research shows that an estimated 82.6% of internet users utilize search engines, which form an industry that is estimated to be worth $16 billion in revenue. SEO services for small businesses work by improving a small business’s search ranking, often by producing content, which makes it more likely that a potential customer will find the company. This has been proven to improve business: studies show that 39% of customers are drawn to the company after making a search engine inquiry.
Small business SEO packages are beneficial to small companies for a number of reasons. Firstly, internet marketing companies offer a variety of affordable small business SEO options that can meet any budget while also improving your company’s search ranking. Secondly, content can be specialized to help attract web traffic based on a number of factors, from service required to location. And thirdly, SEO strategies are proven to work: in a world where an estimated 70 to 80% of search engine users ignore paid advertisements, SEO-generated leads have a 14.6% closing rate, in comparison to a 1.7% closing rate for direct leads. If your small business needs to improve its search ranking, turn to a service that is both affordable and effective: talk to a digital marketing company about affordable small business SEO strategies today.
