While direct mail advertising and marketing brochures can be useful these days for business, they aren’t always the most efficient methods for internet-based businesses. Even if you business operates primarily in a physical location rather than simply on the web, however, there are plenty of ways to ensure that you reach the largest audience possible, and that’s through your ranking on a search engine. This process, known as search engine optimization or SEO, pushes you to the top spot in Google and other engines to get you more customers. SEO uses strategic keyword placement on your site and in your site’s metadata, and many web SEO companies also offer blog writing services, social media marketing campaigns, and other methods of boosting your search engine rankings.
How do you know you need web SEO for your business’s website? Here are some signs that your business could benefit from this service:
1. Lack of website hits. If your site isn’t getting the traffic it needs to get, and your customers don’t know about it, there’s a good chance that you’re not going to bring in other customers. This is likely the first sign of needing web SEO — if no one is visiting your website, they may not be visiting your shop, either.
2. Not appearing in Google. Whether your website is ranking only on the third or fourth page or if it’s simply not appearing at all, this can have a serious impact on your business. Approximately 93% of internet experiences begin with a search engine these days, so if someone can’t find you on Google, they may forget your business altogether.
3. No Google My Business listing. If you don’t have one of these, it’s basically like leaving your information out of the yellow pages. Even though phone books are dated, many people today looking for local businesses — like a place to eat or shop nearby — rely on listings in Google to show them where businesses are located on Google Maps. This gets more people in your door when they’re out on the go.
4. No mobile-friendly web page. In addition to using a Google listing for search engine users on the go, having a webpage that appears easily on a smartphone or tablet can also give your online traffic a big boost. Over half of searches that happen on Google are made from mobile devices, and even more of that traffic goes toward online shopping activities. Right now, having a site that works on a mobile device is crucial to operating a business in the 21st century.
If you’d like more information on web SEO services and how to find an affordable SEO company, be sure to search for one of these companies in your area. Many of them also specialize in social media marketing services, so you can draw in traffic from sites like Twitter and Facebook, too. Have more questions? Leave us a comment below.