The explosion of the digital marketplace and online shopping means that more and more businesses are spending all of their advertising and marketing budgets on web content and internet marketing. But though they are outdated in some circles, more traditional, printed items still have their place. Items like company brochures can still be a valuable tool for businesses who are looking to attract new customers and build a better business. In fact, there are some cases where they are more valuable and effective than even the most well-developed web campaigns.
Placing custom brochures in a hotel, bus or train stations, and airports can be highly effective for local businesses who want to capture tourists and temporary visitors. For instance, a family on vacation might want to sit down and grab a bite to eat after they arrive, and, at times, will choose the first place they see that looks appetizing. Items like advertising brochures in hotel racks that pop out will work better than any social media page for attracting that family, and could help a business who depends on those types of customers thrive.
Using company brochures could also help make direct mail campaigns more successful. Though some frown towards direct mail, it is still great for generating a response from potential customers. In fact, Epsilon’s 2012 Channel Preference Study found that nearly three quarters of U.S. consumers actually preferred direct mail because it allowed them to read information at their own convenience, and 62% said they actually enjoy checking their mailbox. So no matter how big online marketing becomes, direct mail and printed content still seems to have a place.
Local printing services are a big contributor to businesses being able to utilize print direct mail marketing. Not only do they alleviate the pressure to invest in high-volume printers and items like ink and toner, they also can provide assistance with the design process and make sure employees are free to focus on other projects as well. They are a great resource for owners and managers who still place an emphasis on producing company brochures and other items that, though outdated to some, have been proven effective over time.
In reality, neither direct mail nor internet marketing is always the right choice. In fact, most will find that a combination of both will be most effective. While it can be difficult for businesses to find the time and resources to develop and manage both, doing so will prove to be highly beneficial. It will allow them to increase visibility and attract new customers.
