There are so many social media tools that it can be confusing and challenging to identify the best one for your specific needs. Before you get locked into a contract, use this guide to spot the characteristics of the best media analysis service.
Consider the metrics you will be tracking because different tools will provide other metrics. Channel metrics are unique to some channels like Facebook or Twitter.
You can get earned and owned channel performance metrics from all your social media. If you wish, you can target specific metrics such as engagement, total exposure, customer service, and content performance, among others.
The best media analysis service should offer predictive analysis to help you anticipate changes, match content, time your posts or assess your impact. It helps to gauge yourself against the competition, so a tool with competitive analysis reports is a plus.
Trends change daily, and to be profitable, you must understand these changes and change your approach to remain relevant. A good analysis service tool will keep you updated on changes in conversations or hashtag usage. Audience analysis tools will help simplify your research and increase your target market knowledge.