With the rise of internet marketing, which has evolved greatly over the past ten years, social media has taken over. With this takeover came the importance of companies to be creating content on different channels. Content marketing can be confusing, so let’s look at the basics.
The first thing to look at is, how does content marketing differ from traditional forms of marketing? In traditional forms of marketing, a company might spend a lot of money buying ads in many different places. For example, newspaper ads, billboard ads, or even Facebook ads.
In content marketing, these companies are pushing out their content for free. In doing this the consumer is given a chance to get to know the brand in a way that wasn’t possible before.
There are a lot of different content marketing strategies that are used, but here are the most important things to know. The first is, making sure that you are making content on a consistent schedule. By doing this you are not only making yourself more reliable and open to the consumer but also optimizing yourself.
Another strategy that is used, is to optimize your content so that the consumer has a way to reach you from said content. You want a bridge from your content to your product or service.