If you are a business owner, or manage a business or restaurant, you should not find yourself underestimating the value and use of quality, full color LED signs. LEDs, or light-emitting diodes, are bright and excellent at catch the eyes of a passersby. Many modern billboards use LED lights to advertise, and full color LED signs can also work fantastically as business signage or church marquee signs.
The value of a bright on-site sign has been said to be equivalent to having 24 full-page newspapers ads listed throughout the year. You just can’t beat that kind of advertising! The options for securing billboard rental are more affordable than you might think, and buying full color LED signs for your building has been shown to increase revenue by nearly 10%. By next year, it is expected that LEDs will represent over 50% of market share for lighting across the world. LEDs are where the future is headed, and it’s becoming cheaper and cheaper as the technology becomes less expensive.
With advertisement shifting away from TV and print and onto the internet, it’s easy to forget the importance of in-person advertising. On average, 85% of a business’ customers live within 5 miles of that business. That means that advertising using billboards or even just a sign near your location will do wonders to bring in customers from around your area. Local billboards are a phenomenal way to get visibility for your business, with 71% of drivers paying attention to roadside advertisements. Polling data has shown that nearly 70% of people make shopping choices while driving in the car. For those who own or operate a restaurant, that same polling has shown that 58% of people have later decided to visit a restaurant they first heard about from a billboard. How effective!
If you find yourself interested, custom LED signs can be bought from a variety of sources, either online or through local businesses that specialize in just such a thing. As for billboards, many billboards will feature a phone number you can call that will put you in touch with the company that owns them, and you’ll be able to find out through them the process of renting an advertisement on a local billboard.
Do you any experience renting a billboard to advertise your business? How about investing in full color LED signs? Let us know your thoughts down in the comments below!