Customers recently gave interesting insights regarding their product packaging preferences. Research gathered from a 2016 West Rock Consumer Insights Study found that 26% of those surveyed felt product packaging was extremely important regarding their overall satisfaction. In this same survey, an overwhelming 45% of those surveyed have bought a product in the past because it was contained within environmentally friendly or green packaging. It’s understandable to feel slightly confused regarding how to begin taking a more environmentally friendly stance. With that in mind, here are three ways to easily begin implementing green retail packaging solutions.
- Eliminate Excessively Sized Plastics
Many businesses utilize plastic for the purpose of shipping items. Unfortunately, much of these plastics end up excessively sized which contributes to the 31.9 million metric tons of plastic waste that is improperly disposed of each year. That being said, there are ways to save if your business ships products enclosed in plastics. You can consider using thermoformed plastics. These custom clamshell packaging solutions are formed to the shape of your company’s products. Considering that, this helps to eliminate sending out mass amounts of packages enclosed in oversized plastic containers. - Utilize Recyclable Packaging
Another great way to ensure your company is using green retail packaging is by using recyclable materials. Many companies utilize cardboard, plastic, and even cornstarch in order to create green packaging. Feel free to let customers know about your environmental efforts somewhere on these packages. It’s important to let consumers know of your company’s continued environmentally friendly efforts. - Reduces Presence of Filler Materials
Many companies are guilty of using too many filler materials in their packaging. Not only is this wasteful, it can also be unappealing to customers. After all, no one wants to deal with a pile of filler materials that only end up filling up trash cans. Therefore, you can save customers this hassle and be environmentally friendly by reducing the presence of wasteful filler materials. If your products need filler to stay safe while shipping, there are plenty of environmentally friendly packing solutions to choose from.
In conclusion, many companies are continuing to utilize green retail packaging. Most current consumer demographics genuinely care that companies are environmentally friendly. If you feel changes could be made with your company’s packages, consider contacting a packaging service. In turn, you can have professionals begin to help your company start utilizing green packaging solutions right away.
