If you have a business, no matter how small or large, you know that you need to be seen. It is the first step to drawing in customers or clients, and the more people who know your name or brand, the better. Advertising and marketing is crucial, of course, but what is the most basic way to get your business the best and the most visibility? With the actual name of your company in print at the physical location of your business. Large, bright, maybe even in flashing lights, but whatever you decide on for the style of your signage, make sure people know where you are.
What could LED sign manufacturers do for you?
The sign at your place of business has to be, first and foremost, true to the nature of your business and true to your vision for the place. Beyond that, it can really be anything goes, as long as passersby can identify what and where your business is. If you do decide that you want something truly eye-catching, then you may want to start looking at different LED sign manufacturers to help you create and execute the right design for the perfect sign. And you might even consider, in addition to the name of your business, a scrolling informational board or a sign that entices consumers in other ways. One study reports that as many as 72% of potential customers will react to a message that is interactive if they are within sight of the actual physical location of that business. So whether you just need to jazz up the name of your business to catch the eye of a customer, or you want to add a little more to draw them in, LED sign manufacturers would be able to help.
Getting your name out there
Maybe you do not want the flashing lights or bright digital signage. It may not be the best option for every single business. But you do still want to be visible. Having creative sign designs or window graphics created can help you find the exact look you are searching for that fits the style of your business. Some companies even put up custom printed banners for special events or sales. It simply boils down to getting people to see you. Especially if you are in a good location, having your sign displayed prominently will draw the attention of so many people.
Letting your sign do the advertising
At 37%, which is over one-third of consumers, the number of people who say that they look at an outdoor ad almost every time they pass by, if not every single time, is pretty significant. That repetition and reinforcement of the knowledge of that particular business operating in that particular spot creates a type of marketing style in itself. As soon as those people who regularly pass by are in need of the services or products that you provide, they will know where to go. Similarly, they will be able to recommend your business to friends or colleagues enquiring about those same goods. On average, an individual who regularly passes by your business will see that sign around 60 times in one month, drilling into their brain, even it is just in his or her subconscious for now, that this is where your business can be found. And it is said that 85% of your customers are living within a radius of five miles of your location. Get your name up in bold letters so that they can find you!
Running a business is hard work, and there is a lot to think about. With the right sign out front, worrying about whether or not your customers can find you should not be one of the things you need to stress about. Get a list of LED sign manufacturers or custom window lettering companies and get your name up there!