New food packaging products equate to eco-friendly food packaging. Newer options include heat-sealed wraps and pouches are much better at keeping food fresh and free from contamination. Every pound of flexible plastic packaging can keep up to 1.7 pounds of waste from going to landfills. Ten gallons of a beverage can be transported by 1.5 pounds of flexible beverage packaging solutions. It takes 26 truckloads of glass containers to move what can be transported in just one. The key to all of this lies in the food packaging design.
One of the best things about newer food packaging design is how versatile is can be. Here are some tips for creating great custom food packaging.
- Be Clear on Your Brand. Your food packaging design can help you drive your brand identity. Consumers may not admit it but they do judge brands on their packaging. You need to know what makes your company different from other companies selling similar products. Your packaging needs to highlight your name, logo and messaging. Use your packaging to entice customers to buy your products. Some companies put interesting facts and trivia on the packaging or list information about the company that they want customers to know.
- Make your Food Packaging Design Simple Yet Bright and Bold. Your packaging is what entices customers to look at it. There are a lot of products on the shelves competing for attention. People cannot buy your product if they do not notice it. How are other, similar products packaged? Campbell?s Soup has come out with a new line of soups in plastic pouches. When they are on a shelf with nothing but cans, they stand out because they are different and new. Think about being innovative with your design.
- Remember, the packaging still needs to protect your product. If your product arrives at the store damaged, that is a bad thing. Plastic packaging products exist to protect products during shipping so your food packaging design needs to take that into consideration. Food safety should be considered with the packaging. Also, make sure your packaging is in compliance with Food and Drug Administration regulations.
- What material will you use? What is the best material for your products? Do you want to go with flexible packaging? Do your products require a more rigid material? When you are working on your food packaging design, you need to think about how long your products can stay fresh and what packaging will ensure they can survive the shipping process. Also consider how hard your product will be to transport.
Product packaging serves several purposes. Its primary purpose is to allow your products to get from your warehouse to the store and then to the customers? homes safely. For food items, it must also ensure they arrive at their final destination before they go bad. Your food packaging design must also be a part of your marketing strategy as it is one of the most important parts of developing your brand identity.