Believe it or not, one of the least expensive forms of advertising out there is signage. Since signs advertise every day without any additional effort after the installation, so the price per exposure is pretty low, especially when compared with other forms of advertising. The thing is, you can’t just throw up some signs and expect them to work. Here are three ways to effectively punch up your on premise advertising.
1. Add Point of Sale Signs
A really effective way to punch up your on premise advertising is to add point of sale signs. Point of sale signs are located, as you might have guess, at points of sale, which encourages people to make impulse buys. People waiting in a line are more likely to buy something on impulse if something is right in front of them. Adding impulse displays and attractive signage near points of sale can help increase sales, even if it’s just a few dollars every other customer.
2. Update Existing Outdoor Signs
Another way to make the signage at your business more attractive and effective is to update or add to the existing signs at your business. Business signs can attract about half of a business’ local customer base, so making sure that yours is visible, in good working condition, and representative of your business is important. If you’re updating, consider opting for a new custom sign. Business sign design should clearly and effectively communicate the message of your business, which can be hard to do with premanufactured signs.
3. Stand Alone Displays
Another one of the most important types of signs for business is indoors near displays. Adding stand-alone fixtures with interesting and eye-catching signs gives you a way to manipulate traffic patterns in the store and another effective space for product placement.
Do you have any other tips for improving on premise advertising with signage? Feel free to let us know in the comments.
