Small business owners these days are often preoccupied with advertising in the digital age and how they can use the internet to market their business — and they probably should — but what many of them don’t realize is that there is another very effective and inexpensive way to upgrade their advertising, and it’s probably not what you think.
According to the Small Business Administration, signs are the most effective form of advertising for a small business for the price. After the initial purchase, small business signs advertise your business every single day for free. Depending on the type and placement of the sign, it can cost as little as 15 cents for every 1,000 exposures. LED signs are some of the most visible and attractive signs because they are versatile and illuminated — they’re also energy efficient and don’t use a lot of electricity.
You’ve probably heard of LEDs when it comes to technology like cell phones and television, and maybe you’ve heard recently about the awarding of the 2014 Nobel Prize in physics to the scientists who were responsible for creating the blue LED light (which makes white LED light possible).
When it comes to custom LED signs for small businesses, there are plenty of design options to help attract customers and build brand recognition. Since there are a range of different colors of LED lights to choose from for custom LED signs. Additionally, since there are three main different types of LED displays — light bar, dot matrix, and seven segment — you shouldn’t have a problem displaying whatever messages or images you want.
When choosing an outdoor LED sign, make sure that you take the proper preventative measures to make sure that it doesn’t become damaged from the weather over time. All wires should be protected, seams should be filled with a silicone sealant, and all business signs should be treated with a protective coating if it is going to be exposed to UV rays.
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