According to the U.S. Small Business Administration, signs are the cheapest and most effective type of advertising for small businesses. You might think that in the digital age you need to spend all of your time marketing your business on the internet, but this simply is not the case anymore. If you’ve decided to update your existing signs or add some new ones, here are a few tips for finding the right sign company.
Know what you want
Before you can know which sign company will the right one for designing, producing, and installing your signs, you need have an idea of what you want. There are a number of different options out there, but do a little research and see what might work for you and the feel of your business. If you have an old-style bar or deli, for example, you might want neon business signs as opposed to a hand painted wooden one. If this is the case, you should look for sign companies that specialize in neon business signs, since they’ll be more likely to be able to produce a quality one.
Ask for referrals
Another good technique for finding the right sign company to make your signs is to ask people for referrals. If you see a sign you like, ask the business owner who did it for them and what their experience was like. As a business owner yourself, you probably already know how powerful word of mouth can be. Furthermore, asking for referrals to companies who made custom signs that you know you like will cut down on your research time.
Do your homework
This goes for looking for any product or service, but you really need to do your homework when it comes to finding the right sign company. Look online for sign providers to see examples of work they have done for other businesses and to read any reviews or testimonials from previous customers. Once you have a good idea of what you want in a sign, call the companies that specialize in those types of signs for businesses and get a quote to compare pricing with other companies.
Do you have any other tips for finding the right sign company? Let us know in the comments. Refernce materials: www.signdealz.com
