Marketing to customers can be difficult. Some businesses advertise with flyers; others prefer marketing brochures with more in-depth information. However, there is another way to use print advertising to your advantage, and that’s through direct mail marketing.
What is direct mail? This type of advertising sends information about your business, promotions, and events directly to customers in your area. You can send direct mail pieces to entire zip codes or just your customer mailing list — the choice is up to you.
If you think that direct mail advertising could be a boon to your business, here are some ideas you can get used to get started with your advertising.
Direct Mail Newsletters
For your regular customers, it’s important to keep them updated on what your company is up to. Sending out a newsletter is a great way to go in-depth on the kind of information your customers may want. You can announce events and promotions, and you can do a bit of P.R., too, by highlighting employee or business achievements.
Direct Mail Letters
If you need to explain services to your customers, or offer them a special deal, you might benefit from using letters in your direct mail advertising. Letters are also useful to give items a personal touch, as they can be developed with a direct mail templates that let you input customer names and addresses.
Direct Mail Postcards
For shorter announcements or to give a sneak peak of what you’re doing, you can select colorful direct mail postcards to grab your customers’ attention. Postcards can also serve as a coupon to get your customers into your store. Just tell them to bring the postcard in, and they can receive a discount or a free item. It’s an easy way to drive sales.
Direct Mail Campaigns
By working with an advertising agency or local printing company, you can develop a great strategy for sending out your direct mail postcards, newsletters, and other information.
Have more questions about direct mail advertising? Get in touch with an advertising service to talk about your company’s needs. You can also leave us a comment below. Ger more information on this topic here.
