Search engines are quickly becoming the primary way companies gain exposure for their websites. And there’s good reason for them to do so. comScore qSearch reports that there are 4.9 billion web searches made every month — which translates to 1,890 each second.
But not all search engine optimization, or SEO, strategies are as effective as others. Some SEO techniques that encourage spammy, keyword-laden content are likely to be filtered out by Google’s algorithms.
The key to boosting your website’s rankings in any relevant web search right now is to build your SEO strategy around high-quality, engaging content.
Wondering why?
To learn more about content-based SEO techniques and their many advantages, read these four reasons why your website should be employing new SEO techniques based around content:
1. Content creates organic links: When your website creates high-quality content relevant to what your company does, it results in organic links back to your webpage — one of the most vital, basic SEO techniques. And organic links are essential to getting higher in search engine results. About 75% of search engine users will click on an organic link over a paid advertisement. On Google alone, 18% of organic clicks will guide a website to the top position; 10% to the second position; and 7% to the third position.
2. Google rewards websites for good content: Because Google’s algorithms read through any content your website puts out, it’s important to make sure its content that is engaging, thought-provoking and attention-grabbing. Google also ranks content that’s fresh, or based off recent events, higher than the same old informational SEO article.
3. Content-based SEO techniques are cost-efficient: Compared to the other best SEO techniques like PPC, social media marketing and video advertising, writing content is much more cost-efficient.
4. Your competitors are using content-based SEO: If there’s no other reason for you to use content-based, advanced SEO techniques, do it because all your competitors are doing it as well. Without an effective SEO strategy, you’ll undoubtedly fall behind in the search engine rankings compared to similar businesses as yours. More like this blog.
