What’s in a marketing campaign? When you think about it, nearly everything that stands to make a business a success or a failure. It’s how you connect with customers who haven’t heard of your brand before. It’s a way to direct them to your shop in a flurry of competitors and distractions. It’s even a way to encourage a better mood while they’re browsing. In a short, marketing is everything and can turn even a basic product into something truly special when done right. Custom retail displays and acrylic display risers are just a few of the ways you can customize your marketing to be representative of what you stand for and what you want to offer every customer that walks through your door.
How Unplanned Purchases Can Change The Game
Let’s start off the list with one of the most underestimated elements of the marketing game. People are always on the lookout for a good deal. Even more? They want to make sure they’re getting exactly what they need as soon as possible. This can sometimes translate into unplanned purchases if they spot something that fits the bill. Studies have shown shoppers will make an overwhelming 80% of their purchases in the store. How can you make sure your creative retail display ideas encourage smart unplanned purchases?
Why You Should Be Clever About Your Locations
Custom retail displays should serve multiple purposes. Not only will an acrylic door sign holder add a bit of life to your shop, it will do wonders for helping customers find your store in the first place. With so many competitors surrounding the average browser, it can be easy for them to either overlook your wares or skip over them in favor of the next distraction. A survey revealed consumers are exposed to a stunning 3,000 ads and promotional messages every single day. With cleverly placed deli signage and display stands, you can help them find their way into your shop and encourage the first step in a customer-business relationship.
Be Aware Of Ongoing Changes In Customer Habits
Always stay caught up on the times. Technology has changed the game as we know it, creating the double-edged sword of customers exposed to more advertisements as well as more attentive to how they want to spend their hard-earned money. While most shoppers will still use their smartphones or tablets to do research on a product, over 70% of consumers will prefer to visit a store to shop. A consumer will decide to stick with a brand within three to seven seconds, meaning every moment counts in snagging someone’s eye and making them want to stick around for more.
Never Neglect The Magic Of Good Customer Service
No customer wants to feel like they’re just another number on a list. Treating your customer base with respect and a smile will go a long way in making your business their go-to option. A 2011 report saw a majority of 85% of consumers willing to even pay more for a better customer service experience, making it one of the definitive factors that hasn’t changed much at all over the years. What are ways you can use your custom retail displays and clear price tag sleeves as part of the customer service experience?
Put Your All In Marketing And Reap The Results
Marketing will always be the number one element in determining your business’ relevance in a crowded, competitive market. Even a minor design flub can put your brand at risk and make customers think your heart isn’t in the game. Custom retail displays should favor minimalism over complexity while still getting across a smart message. Additional resources, such as a glass door sign or floor pedestal sign holder, can make navigating your shop a breeze for new customers and repeat visitors alike. Studies provided by the Brigham Young University saw merchandise with a sign outsold merchandise without a sign by an impressive 20%. Think about your marketing campaign next time you’re budgeting and how you can create the best first impression with only a few seconds to spare.
